According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]
The IAB Europe’s report titled «European Programmatic Market Sizing 2014» reveals that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. The study highlights that mobile and video are key drivers of the programmatic display ad market. Indeed, programmatic mobile advertising revenue grew 240% in 2014 (vs 2013) and programmatic video advertising grew […]
Carat, part of the Dentsu Aegis Network, has downgraded its global ad spend forecasts for 2015. Global adverstising spending is expected to rise by 4.0% in 2015 (vs 4.6% estimated in March 2015). Globally, despite this slight decrease, Carat announces positive outlook for 2015 and 2016 with the exception of Eastern Europe, where Russia should register […]
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for […]
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HiMedia – Financial report – H1 2015
According to the latest Techonomic Index research from Samsung, Europeans have 19 electronic devices at home on average (2014: 18). Among the key findings, the study reveals that 22% of European households have paid for movies and TV shows streaming in the last month (2014: 5%). The Romanians are the most willing to use VoD services […]
According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]
