Mobile advertising spending in Western Europe will increase by 50.6% this year

The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe.

Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next  years. Due to this robust growth, mobile will account for 53.9% of total digital spending in 2017.


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