Mobile advertising spending in Western Europe will increase by 50.6% this year
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe.
Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for 53.9% of total digital spending in 2017.