Infographic : The European programmatic video market is on the rise
According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the European online video programmatic market is set to double by 2020.
Fullscreen’s team has published its infographic based on this study that you can download here.
Here are some key findings :
- Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve nearly €2 billion by 2020.
- In 2015, this market will increase by 20%.
- By 2020, more than half of all video advertising revenue will be generated programmatically.
- The most advanced countries in terms of programmatic adoption are the Netherlands, the UK and France where programmatic’s share of overall digital display will exceed 50% in 2020.