US : Mobile programmatic display ad spending to surpass desktop this year

According to a new report from eMarketer, mobile programmatic display is expected to surpass desktop’s share of programmatic for the first time.
Mobile programmatic display ad spending will account for 60.5% of total US programmatic display ad spending in 2015.

US Programmatic digital display ad spending, by device
(% of total programmatic digital display ad spending) :

US-mobile-desktop-programmatic-emarketer-oct-2015

 

Post by AdUX

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