Archive for the
‘Advertising’ Category

The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next  years. Due to this robust growth, mobile will account for […]

According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]

Does Programmatic work for Branding? According to a research conducted in April 2015 by Econsultancy in association with Quantcast, programmatic branding adoption is relatively high among UK and US senior marketers polled  :  62% of them said their companies ran programmatic advertising campaigns for branding objectives. In terms of budget, marketers were most likely to dedicate between […]

Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016.   More broadly, Warc forecasts a rise of 4.5% in total global adspend […]

In conducting a survey with 529 decision-makers representing advertisers, agencies, and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US, as well as six qualitative interviews, Forrester found that both buy- and sell-side companies are bullish on digital video advertising’s future. Here are a few takeaways from the study’s findings: 77% of advertisers and […]

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

According to eMarketer’s latest estimates, US adults will spend 47% of their daily media time with digital media this year. The majority (51%) of that digital time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest  of adults’ daily media […]

According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]

A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened. Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad […]

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