eMarketer has just published a new report titled “Western Europe Digital Ad Spending: Uneven Growth Across the Region”. According to this report, Digital ad spending in Western Europe is expected to grow at about three times the rate of total ad spending during 2015 to 2019.
Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]
A new report from Millward Brown « AdReaction Video 2015 » analyses multiscreen use and behavior among more than 13,500 consumers, ages 16-45, across 42 countries. The findings help marketers understand how, where and why people view video, when consumers are open to advertising and which creative approaches work best on each screen. The study reveals that […]
For the first time this year, digital ad spending will exceed spending on newspapers ads in Germany, according to eMarketer’s latest forecast. This year, digital spending will grow by 6.0% to reach $6.6 billion while newspapers ad spending will register a decrease of 3.5%, reaching $6.3 billion.
Mobile is now not only a communication channel but also a sales channel, it has truly become an essential part of our daily life. Due to this increased used of mobile by consumer demand, there will be a shift from media ad spending to mobile. The desktop’s share of advertising spending is expected to slowly decline in favor of mobile advertising. […]
Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year. The year 2015 will be a turning point in mobile. Indeed, for the first time this year, mobile advertising spending in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile will […]
According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]
The IAB Europe’s report titled «European Programmatic Market Sizing 2014» reveals that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. The study highlights that mobile and video are key drivers of the programmatic display ad market. Indeed, programmatic mobile advertising revenue grew 240% in 2014 (vs 2013) and programmatic video advertising grew […]
Carat, part of the Dentsu Aegis Network, has downgraded its global ad spend forecasts for 2015. Global adverstising spending is expected to rise by 4.0% in 2015 (vs 4.6% estimated in March 2015). Globally, despite this slight decrease, Carat announces positive outlook for 2015 and 2016 with the exception of Eastern Europe, where Russia should register […]
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for […]
