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‘Industry News’ Category

According to the latest Techonomic Index research from Samsung, Europeans have 19 electronic devices at home on average (2014: 18). Among the key findings, the study reveals that 22% of European households have paid for movies and TV shows streaming in the last month (2014: 5%). The Romanians are the most willing to use VoD services […]

According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]

More than half (53%) of European retail sales over the next five years will be claimed by e-commerce, according to a new report  « European Cross-Channel Retail Sales Forecast, 2015 To 2020 » from Forrester Research.  This means that digital will influence €947 billion in Europe (including a combination of online sales and offline sales influenced by online […]

Does Programmatic work for Branding? According to a research conducted in April 2015 by Econsultancy in association with Quantcast, programmatic branding adoption is relatively high among UK and US senior marketers polled  :  62% of them said their companies ran programmatic advertising campaigns for branding objectives. In terms of budget, marketers were most likely to dedicate between […]

Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016.   More broadly, Warc forecasts a rise of 4.5% in total global adspend […]

In conducting a survey with 529 decision-makers representing advertisers, agencies, and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US, as well as six qualitative interviews, Forrester found that both buy- and sell-side companies are bullish on digital video advertising’s future. Here are a few takeaways from the study’s findings: 77% of advertisers and […]

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

According to a recent survey released by the Center for Retail Research (CRR) titled “ Online Retailing in Europe, the U.S. and Canada 2015-2016”,  the US is still the leader in online retailing compared to Europe. With a similar population to the eight countries surveyed, 57.4% of the US public were e-shoppers compared to 46.7% […]

DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. This survey highlights the latest retail trends across 17 countries including Australia, China, India, France, Spain, Italy, Netherlands, Japan, the UK and the USA. Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with […]

According to eMarketer’s latest estimates, US adults will spend 47% of their daily media time with digital media this year. The majority (51%) of that digital time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest  of adults’ daily media […]

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