According to a new report from eMarketer, mobile programmatic display is expected to surpass desktop’s share of programmatic for the first time. Mobile programmatic display ad spending will account for 60.5% of total US programmatic display ad spending in 2015. US Programmatic digital display ad spending, by device (% of total programmatic digital display ad spending) […]
Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]
For the first time this year, digital ad spending will exceed spending on newspapers ads in Germany, according to eMarketer’s latest forecast. This year, digital spending will grow by 6.0% to reach $6.6 billion while newspapers ad spending will register a decrease of 3.5%, reaching $6.3 billion.
Mobile is now not only a communication channel but also a sales channel, it has truly become an essential part of our daily life. Due to this increased used of mobile by consumer demand, there will be a shift from media ad spending to mobile. The desktop’s share of advertising spending is expected to slowly decline in favor of mobile advertising. […]
Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year. The year 2015 will be a turning point in mobile. Indeed, for the first time this year, mobile advertising spending in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile will […]
The IAB Europe’s report titled «European Programmatic Market Sizing 2014» reveals that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. The study highlights that mobile and video are key drivers of the programmatic display ad market. Indeed, programmatic mobile advertising revenue grew 240% in 2014 (vs 2013) and programmatic video advertising grew […]
Carat, part of the Dentsu Aegis Network, has downgraded its global ad spend forecasts for 2015. Global adverstising spending is expected to rise by 4.0% in 2015 (vs 4.6% estimated in March 2015). Globally, despite this slight decrease, Carat announces positive outlook for 2015 and 2016 with the exception of Eastern Europe, where Russia should register […]
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for […]
More than half (53%) of European retail sales over the next five years will be claimed by e-commerce, according to a new report « European Cross-Channel Retail Sales Forecast, 2015 To 2020 » from Forrester Research. This means that digital will influence €947 billion in Europe (including a combination of online sales and offline sales influenced by online […]
According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]
