Archive for the
‘Mobile’ Category

DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. This survey highlights the latest retail trends across 17 countries including Australia, China, India, France, Spain, Italy, Netherlands, Japan, the UK and the USA. Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with […]

According to eMarketer’s latest estimates, US adults will spend 47% of their daily media time with digital media this year. The majority (51%) of that digital time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest  of adults’ daily media […]

According to the study titled “The future of carrier billing in Europe” released by Juniper Research and DIMOCO, the value of digital content billed via carrier billing in Western Europe will reach EUR8.9 billion by 2019, 5.4 times higher than the amount spent in 2014. By 2019, revenues from digital content billed via carrier billing will account for 27% […]

According to an international study released by ING, more than half (58%) of Europeans who have a mobile device have shopped on it in 2014. The survey also revealed: Clothes and electronics are the items most commonly bought using mobile. Mobile bankers and men under 35s are much more likely to be mobile shoppers. To […]

According to an international study released by ING, 33% of Europeans have already used a mobile payment app. This is expected to increase to 51% over the next 12 months. Mobile device owners in Turkey (56%) and Poland (43%) are leading the way in embracing mobile payments, showing a higher adoption rate than the US […]

According to a recent study titled « The future of carrier billing in Europe » released by Juniper Research and DIMOCO, the value of digital content billed via carrier billing in Western Europe will increase more than five-fold between 2014 and 2019. By 2019, revenues from digital content billed via carrier billing in this region will reach EUR 8.8 billion in […]

According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]

According to Opera Mediaworks’ « State of Mobile Advertising, Q4 2014 » report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of  iOS. Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions.   iOS leads for […]

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