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‘News’ Category

The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next  years. Due to this robust growth, mobile will account for […]

According to the latest Techonomic Index research from Samsung, Europeans have 19 electronic devices at home on average (2014: 18). Among the key findings, the study reveals that 22% of European households have paid for movies and TV shows streaming in the last month (2014: 5%). The Romanians are the most willing to use VoD services […]

According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]

More than half (53%) of European retail sales over the next five years will be claimed by e-commerce, according to a new report  « European Cross-Channel Retail Sales Forecast, 2015 To 2020 » from Forrester Research.  This means that digital will influence €947 billion in Europe (including a combination of online sales and offline sales influenced by online […]

Does Programmatic work for Branding? According to a research conducted in April 2015 by Econsultancy in association with Quantcast, programmatic branding adoption is relatively high among UK and US senior marketers polled  :  62% of them said their companies ran programmatic advertising campaigns for branding objectives. In terms of budget, marketers were most likely to dedicate between […]

Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016.   More broadly, Warc forecasts a rise of 4.5% in total global adspend […]

In conducting a survey with 529 decision-makers representing advertisers, agencies, and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US, as well as six qualitative interviews, Forrester found that both buy- and sell-side companies are bullish on digital video advertising’s future. Here are a few takeaways from the study’s findings: 77% of advertisers and […]

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

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