To monetize its entire video and display inventory, the INA (Institut national de l’audiovisuel – French National Audiovisual Institute) has chosen HiMedia, European leader in online advertising networks, to handle its site advertising. The INA, a public cultural corporation tasked with the storage, promotion and transmission of audiovisual archives, with a catalog of more than […]
Adexchange.com, the automated real-time ad-exchange of Hi-Media Group, today reveals an infographic providing an overview of the Real-Time Bidding ad market in Western Europe. By aggregating data from a recent IDC’s report, the infographic confirms the strong dynamism of the Real-time Bidding (RTB) market.
Hi-Media, a European leader in digital audience monetization, today announced an expanded partnership with AppNexus, the industry’s largest independent ad tech company. Through this preferred partnership, Hi-Media will leverage AppNexus’ leading ad serving and exchange technology to provide unequaled digital advertising solutions to publishers in six European markets. With additional resources from both companies, the […]
