Posts Tagged
‘daily deals’

Homedaily deals

As daily deals become increasingly popular with consumers, plenty of studies have been conducted recently in the US to examine if such offers encourage repeat purchases: • According to a survey conducted by Utpal M. Dholakia, associate professor of management at Rice University, about 20% of deal buyers became repeat customers. • According to the […]

Digital deals are increasing exponentially. While consumers are rushing to daily deal sites such as Groupon or LivingSocial, new daily deal sites have emerged to take further market share. Some new surveys have been conducted across Europe to follow up on this trend. For instance, DEALY, a European daily-deal aggregator available in 12 countries, has […]

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