Carat, part of the Dentsu Aegis Network, has downgraded its global ad spend forecasts for 2015. Global adverstising spending is expected to rise by 4.0% in 2015 (vs 4.6% estimated in March 2015). Globally, despite this slight decrease, Carat announces positive outlook for 2015 and 2016 with the exception of Eastern Europe, where Russia should register […]
A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened. Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad […]
The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending. The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. […]
According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third […]
Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015. The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%. In Western Europe, Carat estimates […]
The report published by Turn this week, covering Q2, titled “Global Digital Audience Report” gives insight on the most popular ad formats by segment: – The most popular display ad formats in Q2, by percentage of impressions, were 728×90 (39.9%) and 300×250 (38.3%). – The leading mobile ad format was the 320×50 unit (74.9% of […]
The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]
According to a survey* conducted by Deloitte and published this month, in most European countries online reviews have the greatest influence on buying decisions among online internet users, followed by TV advertising, newspaper ads and magazine ads. Italian internet consumers are the most likely to be influenced by online reviews, followed by the English. The […]
Mobile spending will continue to be the fastest-growing digital advertising format in the coming years by registering a two-digit growth year over year. In this exploding market, the UK is by far the most advanced country in Western Europe by representing a 50% share of spending in 2012. In the UK, mobile now accounts for […]
As a one-stop shop for digital marketing, Hi-media will be at dmexco, the leading international event for digital marketing and media industry. Held in Cologne from September 15-16, dmexco will see over 300 exhibitors including Hi-media (Hall 8.1/ A051 C050). Visit us at dmexco (Hall 8.1/ A051 C050). More info about the dmexco exhibition can […]
