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ComScore has just released the report titled “The comScore 2010 Mobile Year in Review” which provides key trends in the mobile landscape in 2010 throughout the U.S., Europe (UK, France, Italy, Spain, Germany) and Japan. The report highlights important components of the mobile market including smartphone adoption, browser/application usage and mobile content consumption. Key findings […]

According to Newzoo’s National Gamers Surveys 2010, about 70% of all European gamers and about 90% of US gamers play casual games on a gaming portal, social network or mobile device. On average, online casual game destinations reach two-thirds of the online audience. For instance, in the US, 66% of online users play casual games. […]

In its report titled “Worldwide Social Network Ad Spending: 2011 Outlook” eMarketer forecasts global advertising spend across social networks will reach $5.97 billion in 2011 which represents a growth of 71.6% compared to 2010. Social network advertising spending will account for 8.7% of total online ad spend in 2011. US will represent the majority of […]

According to the latest report from Distimo, many app developers are changing their business model. The report highlights this rise in the popularity of free apps and more specifically of in-app purchases. Between June and December 2010, in-app purchases on iPhone applications increased by 13 percentage points from 36% to 49% of revenues, taking half […]

If you’re looking for an overview of the uses of mobile and PC, the Pew Research study released in December reveals some interesting data on a selection of some twenty countries around the world. The report highlights, for instance, among consumers in these countries : • 81% own a mobile phone, • 50% use a […]

According to the Audit Bureau of Circulations (ABC) which conducted the research titled “Going Mobile : How Publishers are Solidifying Strategies and Adapting to the Mobile Market”, most publishers are already focusing on the mobile market or planning to do so soon in an attempt to generate additional revenue. Here are some key findings: To […]

According to the study published by Juniper Research titled « Mobile Games: App Store Strategies, Business Models & Forecasts 2010-2015 », ad spend on mobile games should be a valuable source of revenue for game developers. Ad spend on mobile games will increase tenfold over the next five years. By 2015, ad spend on this platform will […]

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