According to IFPI’s Digital Music Report 2014, global digital music revenues grew by 4.3% in 2013 to reach $5.9 million. Digital sales now account for 39% of total industry global revenues. Geographically, the world music market is highly diverse with markets growing favouring different consumption models. For instance, in terms of preferences for service types, in Germany, UK […]
According to Millward Brown’s study AdReaction 2014: Marketing in the multiscreen world, daily time spent on mobile devices is now outpacing TV for the first time. This study explores the use, behaviour and receptivity to advertising of multiscreen users across 30 countries globally. Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 […]
A new survey from Gartner has revealed that Android has became the No 1 tablet operating system (OS) with 62% of the market in 2013. Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68% increase on 2012. According to the report, the share of Apple’s iOS dropped 16.8 percentage points as […]
The Pew Research Internet Project unveiled a new study looking at how Americans’ lives and attitudes have changed over the course of the Web’s life. Internet has become so essential that they’d rather give up television than Internet access. According to this new study, over half of Internet users (53%) say the Internet would be very […]
Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]
Smart AdServer has published an infographic on 5 points mobile marketer should know that highlights this growing market : In 2014, web traffic will be « mobile-first ». Mobile advertising is getting mature driven by video and rich media. Android continues to grow. Mobile advertising spending is accelerating. Mobile RTB takes off. Click on the image to […]
Worldwide consumer spending on digital entertainment (movies, games, apps, and music) grew 30% to $57 billion in 2013, up from $44 billion in 2012, according to a joint report by IHS and App Annie covering France, Germany, Japan, Russia, South Korea, the UK and the US. Digital games is the biggest content category with consumer […]
According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013. Among other app categories such as music, news […]
HiMedia, a European leader in on-line advertising agencies and Media365, a leading player in the field of publishing and the production of sporting content, have announced that they have signed an agreement whereby, HiMedia will become the exclusive managing authority from January. Media365: an influential expert group Media365 is the third largest editor of sports […]
MediaMind has released a new « Mobile Performance Benchmarks » report that quantifies the relative performance of mobile ad formats. For the study, MediaMind analyzed more than one billion impressions across more than one thousand mobile campaigns between January and November 2013. Mobile interaction rate averaged 5% Across verticals, automotive and CPG led the way with the […]
