Posts Tagged
‘IAP’

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A new research from Gartner predicts that by 2017, in-app purchases (IAP) will represent about 48% of revenue for mobile app stores, compared to just 11% in 2012. In-app purchases are expected to double this year and will reach $4.6 billion. Gartner projects that IAP will overtake paid download sales in 2017 generating $37 billion. IAP […]

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