According to a study conducted in June 2015 by PwC, relayed by eMarketer, PC is the primary device used by 15-18 year olds to consume content in the US : almost a quarter (24%) quote PC as the No.1 device, ahead of TVs by 5 percentage points (19%). However, traditional TV is still the most common media […]
Do internet users have different behavior from one country to another? How local culture influences users? The infographic published by AT Internet answers these questions. Conducted in February 2014 across 7,000 websites in 4 European countries (France, Germany, Spain, United-Kingdom), this infographic illustrates internet users behavior in these countries on four criteria : traffic, search […]
The Pew Research Internet Project unveiled a new study looking at how Americans’ lives and attitudes have changed over the course of the Web’s life. Internet has become so essential that they’d rather give up television than Internet access. According to this new study, over half of Internet users (53%) say the Internet would be very […]
According to the 8th wave of the Mediascope Europe published in May 2012 by the IAB Europe, Europeans are more connected than ever before: » 65% of Europeans go online every week which represent 426.9 million internet users spending 14.8 hours online each week. » One third (37%) of them access the internet using more […]
According to a recent UK survey conducted in July 2011 by YouGov, the Internet is the most important channel for users keen to learn about, research and purchase new game titles. Some of the key findings from this report are highlighted below. At every stage, Internet plays the starring role: 1. To learn about new […]
Mobile is the first mass medium with nearly 5 billion subscribers worldwide, compared to 1.5 billion TV owners or 1.3 billion computer owners. How regularly are we browsing the Internet via Mobile? It is clear that not all the 5 billion mobile phones are currently connected to the Internet. However, the recent explosion of the […]
