According to a report released this month by Javelin Strategy & Research*, consumer mobile purchasing behavior is shifting from “nice to have” purchases such as ringtones to “needs”. This reflects that consumers are finding more value in purchasing via mobile devices and highlights the rapid evolution of consumer confidence in the mobile channel over time. […]
“The DIBS E-Commerce Survey 2011”* conducted by YouGov reveals that SMS is the most used means of payment for mobile purchases in almost every european country surveyed. Poland, Sweden and Denmark are leading the way with respectively 54%, 45% and 42% of mobile consumers who have used SMS as a means of payment for mobile […]
A new research from the Internet Advertising Bureau (IAB) in the UK has highlighted the growing popularity of mobile commerce. The study showed that the amount consumers were spending in the UK per transaction on m-commerce transactions has increased on average by £5.29, a rise of 43.3% to £17.49. The research has also revealed that […]
