According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display ad spending grew by 4% with strong growth in mobile, video and programmatic : mobile ad spending registered a growth of 60%. digital video’s […]
Mobile devices (smartphones, tablets) now account for 51% of US’ adults total time spent with the Internet. Mobile has become so important to consumers’ lives that for the first time, time spent on nonvoice mobile activities in the US overtakes time spent online on computers. The shift from desktop to mobile, whether smartphone or tablet, […]
Mobile spending will continue to be the fastest-growing digital advertising format in the coming years by registering a two-digit growth year over year. In this exploding market, the UK is by far the most advanced country in Western Europe by representing a 50% share of spending in 2012. In the UK, mobile now accounts for […]
