The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.
The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending. The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. […]
ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong […]
Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]
Smart AdServer has published an infographic on 5 points mobile marketer should know that highlights this growing market : In 2014, web traffic will be « mobile-first ». Mobile advertising is getting mature driven by video and rich media. Android continues to grow. Mobile advertising spending is accelerating. Mobile RTB takes off. Click on the image to […]
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]
The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]
According to a new report from Forrester Research titled “US Interactive Marketing Forecast, 2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to reach $1.6 billion in revenues. Mobile ad spending will continue to grow at a 38% CAGR to hit $8.2 billion in revenues by 2016 […]
