Mobile is now not only a communication channel but also a sales channel, it has truly become an essential part of our daily life. Due to this increased used of mobile by consumer demand, there will be a shift from media ad spending to mobile. The desktop’s share of advertising spending is expected to slowly decline in favor of mobile advertising. […]
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for […]
According to Millward Brown’s study AdReaction 2014: Marketing in the multiscreen world, daily time spent on mobile devices is now outpacing TV for the first time. This study explores the use, behaviour and receptivity to advertising of multiscreen users across 30 countries globally. Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 […]
Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]
Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year. ZenithOptimedia estimates that mobile advertising will grow 6 times faster than […]
Mobile devices (smartphones, tablets) now account for 51% of US’ adults total time spent with the Internet. Mobile has become so important to consumers’ lives that for the first time, time spent on nonvoice mobile activities in the US overtakes time spent online on computers. The shift from desktop to mobile, whether smartphone or tablet, […]
The latest forecasts released by eMarketer confirm the explosive growth of the mobile ad spending market. By 2017, mobile will account for more than a third (36.3%) of global digital ad market. Mobile share of global digital ad spend will more than double between 2013 and 2017 (x2.6). In North America, mobile will expand more […]
The recent report published by Gartner titled « Forecast: Mobile Advertising, Worldwide, 2009-2016 » confirmed the strong growth of mobile advertising spending in Western Europe. Mobile ad spending in Western Europe will grow by 21% to reach nearly $ 2 billion in 2013. This strong growth is expected to continue. Gartner predicts that, between 2012 and 2016, […]
Americans adults now spend more time using their mobile phones than reading newspapers and magazines, according to new research from eMarketer. Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). That’s a 30% increase on last year. However, […]
