Mobile is now not only a communication channel but also a sales channel, it has truly become an essential part of our daily life. Due to this increased used of mobile by consumer demand, there will be a shift from media ad spending to mobile. The desktop’s share of advertising spending is expected to slowly decline in favor of mobile advertising. […]
Carat, part of the Dentsu Aegis Network, has downgraded its global ad spend forecasts for 2015. Global adverstising spending is expected to rise by 4.0% in 2015 (vs 4.6% estimated in March 2015). Globally, despite this slight decrease, Carat announces positive outlook for 2015 and 2016 with the exception of Eastern Europe, where Russia should register […]
The latest forecasts from eMarketer confirm continuous growth in mobile advertising in Western Europe. Mobile advertising spending in this region is expected to grow by 50.6% this year, a slightly higher rate than forecast in March 2015 (+ 50.2%). eMarketer expects the double-digit growth to continue over the next years. Due to this robust growth, mobile will account for […]
According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]
Mobvious, the mobile sales house of HiMedia, presents its infographic based on data from reserach firms such as eMarketer. This infographic shows the explosion in the use of mobile devices (smartphones, tablets), which are now an integral part of our daily lives. These changes in consumers’ behavior have a beneficial impact on the advertising market and the online payments market. […]
The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending. The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. […]
According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third […]
Paris, 23 September 2014, 7:30 AM: Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials). In 2014, the […]
According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display ad spending grew by 4% with strong growth in mobile, video and programmatic : mobile ad spending registered a growth of 60%. digital video’s […]
The report from Spain’s Interactive Advertising Bureau (IAB Spain) and Grupo Consultores published in March 2014 confirms that the difficult economic situation has affected the advertising market. Despite the decrease of digital advertising, the report points out some positive trends: Digital ad spending expands its share of total media reaching 20.7% in 2013. Mobile ad spending rose by 47.4% and […]
