Posts Tagged
‘mobile advertising’

Homemobile advertising

Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]

Smart AdServer has published an infographic on 5 points mobile marketer should know that highlights this growing market : In 2014, web traffic will be « mobile-first ». Mobile advertising is getting mature driven by video and rich media. Android continues to grow. Mobile advertising spending is accelerating. Mobile RTB takes off. Click on the image to […]

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]

The IAB has released the Internet advertising report for the first half of 2013 in the United States. Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last […]

Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year. ZenithOptimedia estimates that mobile advertising will grow 6 times faster than […]

The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]

According to the study, published this week* commissioned by the IAB and conducted by comScore, Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard mobile banner ads. Among the key findings, the Mobile Rising Stars ad formats overall generated nearly twice the interaction rate of banners, with higher […]

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