Gartner predits in its report titled « Predicts 2015: Mobile and Wireless » that mobile devices will become the primary device to go online. By 2018, more than 50% of users will go to a tablet or smartphone first for all online activities. For more details, you can doownload the press release.
Paris, 23 September 2014, 7:30 AM: Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials). In 2014, the […]
According to Millward Brown’s study AdReaction 2014: Marketing in the multiscreen world, daily time spent on mobile devices is now outpacing TV for the first time. This study explores the use, behaviour and receptivity to advertising of multiscreen users across 30 countries globally. Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 […]
Agency trading desks buyers expect that their mobile ad spend will more than double from 2013 to 2014, as advertisers seek to engage consumers on the devices they use more frequently. They anticipate that mobile will account for 16% of their digital ad budgets in 2014, up from 7% in 2013. Not only are marketers […]
The latest quarterly data from Kantar Worldpanel ComTech shows Android has become the number 1 operating system in 8 « key » countries including Germany, UK, France and Spain.
According to an article released last week by Paid Content, Investment bank Rutberg & Co. has passed them a chart below highlighting some of the more striking examples to show how significant mobile has become as a channel for online businesses. For instance, Pandora is sending over 60% of its music streams to mobile devices; […]
In the growing smartphone market, the battle of the operating systems continues and Android is poised to become the leading smartphone operating system in 2011 with 39.5% market share, according to IDC*. Its popularity is expected to grow continuously. Indeed, its leadership should be strengthened in the coming years as its market share is expected […]
Online media group Hi-media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, announces the launch of Hi-media Video in Europe. Hi-media Video: exclusive online advertising video format Following the launch of Hi-media Mobile last June, Hi-media Advertising continues to develop new services, the latest being Hi-media Video. This new […]
Le rapport de ComScore publié ce mois-ci et intitulé « The ComScore 2010 Mobile Year in Review » fournit les principales tendances observées du marché mobile en 2010 aux États-Unis, en Europe (Royaume-Uni, France, Italie, Espagne, Allemagne) et au Japon. Le rapport met en évidence l’evolution du marché mobile liée à l’adoption croissante du smartphone, à […]
ComScore has just released the report titled “The comScore 2010 Mobile Year in Review” which provides key trends in the mobile landscape in 2010 throughout the U.S., Europe (UK, France, Italy, Spain, Germany) and Japan. The report highlights important components of the mobile market including smartphone adoption, browser/application usage and mobile content consumption. Key findings […]
