Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014. More mobile, less TV: In 2014, US adults will […]
According to Millward Brown’s study AdReaction 2014: Marketing in the multiscreen world, daily time spent on mobile devices is now outpacing TV for the first time. This study explores the use, behaviour and receptivity to advertising of multiscreen users across 30 countries globally. Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 […]
The MultiMedia Mentor research from GfK confirm that people are spending more time accessing the internet from a variety of non-PC connected devices. According to this new GfK analysis, mobile devices now account for nearly a quarter (23%) of total time spent with the Internet, compared to 15% in 2011: › Mobile phones account for […]
Americans adults now spend more time using their mobile phones than reading newspapers and magazines, according to new research from eMarketer. Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). That’s a 30% increase on last year. However, […]
