Due to the Eurozone recession, ZenithOptimedia has reduced their forecast for global ad spending growth: – in 2012 to 3.8%, from the 4.3% published in June. – in 2013 to 4.6% (vs 5.3% previously forecasted). Even if the growth rate of online advertising market has been revised downward as well, it remains strong. According to […]
Even if all the advertising industry experts have recently lowered their revenue estimates for the global advertising market in 2011 for two main reasons, namely the earthquake in Japan and political issues in the Middle East. However, they all do agree that the recovery is gradually strengthening in 2011, with an average growth rate estimated […]
