Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016. More broadly, Warc forecasts a rise of 4.5% in total global adspend […]
The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” released last week by GroupM predicts that U.K. digital spending will reach £8.1 billion ($12.6 billion) in 2015, making the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of […]
According to a recent report published by Forrester Research, Digital ad spending is expected to overtake TV ad spending by 2017. This trend is expected to continue. Annual spending on online ads in the US will top $100 billion in 2019 to represent 36% of all ad spending, compared with $86 billion for TV which will […]
According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third […]
Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015. The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%. In Western Europe, Carat estimates […]
MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]
The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]
The lastest forecasts relased this week for the French advertising market, the 7th largest ad market, have been revised down. Despite this fact, France should escape the advertising recession in the euro area. ZenithOptimedia: forecasts downward with a slightly positive trend (+0.9%) The media agency Publicis Groupe, has also downgraded France slightly from 1.4% growth […]
Recent publications of global advertising forecasts confirm once again that the Internet is positioned as the fastest-growing medium in the coming years. The Internet is expected to be the biggest contributor of new ad dollars to the global market. This strong momentum will position the Internet as the second-biggest advertising media globally, this year or […]
Online CPG advertising has been growing in importance among marketers due to its ad effectiveness. A new study, conducted over a two-year period, and published in October 2011 by comScore and dunnhumbyUSA, highlights this fact by indicating that exposure to online display ads can lead to improved in-store sales for CPG brands. CPG campaigns register […]
