ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong […]
The report from Spain’s Interactive Advertising Bureau (IAB Spain) and Grupo Consultores published in March 2014 confirms that the difficult economic situation has affected the advertising market. Despite the decrease of digital advertising, the report points out some positive trends: Digital ad spending expands its share of total media reaching 20.7% in 2013. Mobile ad spending rose by 47.4% and […]
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]
Due to the Eurozone recession, ZenithOptimedia has reduced their forecast for global ad spending growth: – in 2012 to 3.8%, from the 4.3% published in June. – in 2013 to 4.6% (vs 5.3% previously forecasted). Even if the growth rate of online advertising market has been revised downward as well, it remains strong. According to […]
