The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” released last week by GroupM predicts that U.K. digital spending will reach £8.1 billion ($12.6 billion) in 2015, making the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of […]
PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending. According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video advertising revenue is expected to continue to register strong […]
The report from Spain’s Interactive Advertising Bureau (IAB Spain) and Grupo Consultores published in March 2014 confirms that the difficult economic situation has affected the advertising market. Despite the decrease of digital advertising, the report points out some positive trends: Digital ad spending expands its share of total media reaching 20.7% in 2013. Mobile ad spending rose by 47.4% and […]
MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]
The report published by Turn this week, covering Q2, titled “Global Digital Audience Report” gives insight on the most popular ad formats by segment: – The most popular display ad formats in Q2, by percentage of impressions, were 728×90 (39.9%) and 300×250 (38.3%). – The leading mobile ad format was the 320×50 unit (74.9% of […]
The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]
The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]
Even if all the advertising industry experts have recently lowered their revenue estimates for the global advertising market in 2011 for two main reasons, namely the earthquake in Japan and political issues in the Middle East. However, they all do agree that the recovery is gradually strengthening in 2011, with an average growth rate estimated […]
Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad. The poll asked web users exposed and not exposed to several ad campaigns about whether they would recommend the product advertised. Overall, there was an almost 24% lift in […]
New figures from the OVK confirm the growing importance of online advertising as part of integrated communication. In Germany, Internet overtook newspapers (19%) in 2010 for the first time to become the second largest advertising medium after TV with 19.2% market share. In the United States, Internet advertising surpassed advertising revenues in Newspapers for the […]
