Online advertising spending is expected to continue its growth. According to the last IAB figures from the UK, online video advertising nearly doubled in 2010 in the UK (+91%) to £54 million (from £28 million in 2009). In France, according to the figures released by the SRI, online video advertising spending nearly tripled to EUR30 […]
As the head of ad operations & publisher solutions at Hi-Media UK, I say: « I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape »… C.G.Campbell once said: « Quality isn’t something that can be argued into an article or promised […]
Hi-media is sponsoring the ad:tech seminar in London, which is a major event for advertisers, media owners and agencies interested in new media and its effect on advertising and marketing. The international online marketing and advertising community gather together annually at ad:tech London to reveal the latest trends and market figures, share best practices and […]
As a one-stop shop for digital marketing, Hi-media will be at dmexco, the leading international event for digital marketing and media industry. Held in Cologne from September 15-16, dmexco will see over 300 exhibitors including Hi-media (Hall 8.1/ A051 C050). Visit us at dmexco (Hall 8.1/ A051 C050). More info about the dmexco exhibition can […]
Hi-media is sponsoring the next E-Commerce fair in Paris on September 21st, 22nd and 23rd, Porte de Versailles, Pavillon 7.3 (we are on Stand number E32). Cyril Zimmermann, Hi-media founder and CEO, will speak on two thought-leadership panels: • An online monetization panel, on which he will speak about “E-pub/Electronic payments: what solutions should be […]
Premium online publishing is currently at a critical stage in its maturation. Advertising revenues are under pressure and the display element in particular appears to be struggling to fully meet the commercial needs of publishers keen to continue creating quality content for premium audiences. Murdoch’s fascinating experiment with an online pay-wall on The Times appears […]
The recent “Digital Influence Index” global study, conducted by Fleishman-Hillard and Harris Interactive between December 2009 and January 2010, reveals the growing impact of the Internet upon consumer decision-making. According to the study, Internet is by far the most important medium in the lives of consumers; however companies still persist to under-invest in their online […]
Hi-media jus announced sales figures for the first half of the year 2010. The Hi-media Group Advertising activity strongly increased (+87%) during the first half of the year 2010 due to the AdLINK Media acquisition impact. The Hi-media Group Payments activity posted growth acceleration (+21%) during the first half of the year. This progression rate […]
Hi-media just announced the rollout of Hi-media Mobile in Europe. Hi-media Mobile offers European advertisers a comprehensive portfolio of mobile advertising and promotion solutions: – A mobile advertising inventory of over 80 million ad impressions1 from a broad portfolio of European mobile sites. Advertisers can opt for a choice of classic or high-impact formats according […]
Hi-media just announced its quarterly results with a 39% increase in sales compared to last year, to 51M€. Hi-media Payments continues to post strong organic growth rate with a 16% activity increase, while the advertising activity almost doubled with an 81% growth rate compared to last year first quarter, thanks to the successful integration of AdLINK […]
