Geometry Global’s study «Connected Shopper : It’s not e-shopping, it’s just me shopping» offers an unusually rich view of how shoppers are incorporating digital into their shopping habits across a wide variety of categories. This study conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point, and […]
According to the Ecommerce Europe Association, Europe will remain the largest e-commerce market in the world in 2012 with an expected turnover of €305 billion, followed by the United States. European online revenue is expected to grow around 22% in 2012. Online purchases are increasing explosively, in particular in Southern and Eastern Europe. Countries such […]
New findings from a Nielsen online survey provide insight into digital influences in grocery shopping behavior. According to this study titled “How Digital Influences How We Shop Around the World”, more than a quarter of European internet users said they planned to purchase food and beverage products via an online connected device in the next […]
According to the fourth annual Global Consumer Shopping Habits survey conducted by ChannelAdvisor, the majority of consumers globally prefer shopping online (59%) over shopping at brick-and-mortar stores (35%). French consumers have the greatest appetite for online shopping when compared to other countries, with more than 68% of them preferring to shop online rather than in-store. […]
