According to the study, entitled « New Definition of Childhood »*, children (ages 6-12) around the world spend an average of 7.4 hours weekly using a computer. This study also highlights that kids in developing countries are more technology savvy and better equipped. For instance, Brazilian kids spend an average of 12.6 hours weekly using a computer […]
If you’re looking for an overview of the uses of mobile and PC, the Pew Research study released in December reveals some interesting data on a selection of some twenty countries around the world. The report highlights, for instance, among consumers in these countries : • 81% own a mobile phone, • 50% use a […]
The Study “Digital Life” conducted by custom research agency TNS, covers nearly 90% of the world’s online population by 50,000 interviews with consumers in 46 countries and reveals major changes in the world’s online behaviour. Among key findings, 2 of them highlight that the Internet attracts a more connected and engaged audience: – The study […]
The recent “Digital Influence Index” global study, conducted by Fleishman-Hillard and Harris Interactive between December 2009 and January 2010, reveals the growing impact of the Internet upon consumer decision-making. According to the study, Internet is by far the most important medium in the lives of consumers; however companies still persist to under-invest in their online […]
