PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending. According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video advertising revenue is expected to continue to register strong […]
The research conducted by IHS titled “Video goes programmatic: Forecasting the European online video advertising landscape” has found that the video programmatic grows strongly in European “Big 5” markets (UK, France, Germany, Spain, Italy). Here are the top line figures from IHS’s report: Programmatic video ad buying across the « Big 5 » European markets will double […]
The revised forecasts issued by MAGNA GLOBAL and ZenithOptimedia this week confirm strong growth for social, mobile and digital video advertising around the world. Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase. Display is the fastest-growing sub-category […]
