The report conducted by Forrester Research* at the end of 2010 reveals that European consumers are willing to pay for digital content and highlights the trend that consumers’ appetite for paying for content is rising: • 31% of them would be willing to pay for online music in the future, up from 26% in 2009. […]
American research has shown that 86 percent of iPad users want to view advertising in order to receive content free of charge. An investigation by Knowledge Networks indicates that they prefer to do this rather than pay for paid content. In practice, it appears that iPad users download around 24 apps, of which around a […]
Newspaper publishers in France are threatening to take their case against Apple to the competition authority. The California-based firm is seeking to impose its iTunes payment solution as the sole means of purchasing iPad newspaper subscriptions. The publishers are right to oppose the move, but not solely on the grounds that Apple charges a 30% […]
According to the Audit Bureau of Circulations (ABC) which conducted the research titled “Going Mobile : How Publishers are Solidifying Strategies and Adapting to the Mobile Market”, most publishers are already focusing on the mobile market or planning to do so soon in an attempt to generate additional revenue. Here are some key findings: To […]
In this 4th edition of the study titled “Consumers and Convergence” conducted across 22 countries, KPMG study analyzes how, in a more converging market, consumer behavior has evolved, how consumers integrate internet and mobile technologies into their daily lives and what the future market implications of these changes might be. 3 interesting trends that have […]
