The IAB Europe’s report titled «European Programmatic Market Sizing 2014» reveals that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. The study highlights that mobile and video are key drivers of the programmatic display ad market. Indeed, programmatic mobile advertising revenue grew 240% in 2014 (vs 2013) and programmatic video advertising grew […]
