HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success”. RESULTS SUMMARY : 38% of South European organizations use programmatic buying, against […]
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Paris, November 18th 2014, 17:40 PM – HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success” Between April and […]
MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the […]
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads. In Western Europe, the share of programmatic buying […]
The report from Spain’s Interactive Advertising Bureau (IAB Spain) and Grupo Consultores published in March 2014 confirms that the difficult economic situation has affected the advertising market. Despite the decrease of digital advertising, the report points out some positive trends: Digital ad spending expands its share of total media reaching 20.7% in 2013. Mobile ad spending rose by 47.4% and […]
MAGNA GLOBAL in a recent report forecasts robust growth for programmatic buying of digital media inventory. Globally, over the nine key markets (US, UK, Germany, France, The Netherlands, Australia, Japan, China, Spain) surveyed, programmatic buying already represents $12 billion in 2013 and will nearly triple in the next four years to reach $33 billion in […]
