In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016, programmatically traded dollars will account for 40% of all […]
