Posts Tagged
‘RTB ad market’

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According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display ad spending grew by 4% with strong growth in mobile, video and programmatic : mobile ad spending registered a growth of 60%. digital video’s […]

The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]

RTB (Real Time Bidding) Ad Market continues its expansion by registering a very strong growth in the first quarter of 2012, as outlined in the report by Accordant Media, conducted among 400 000 sites. Here are some key figures from the report: Overall volume of RTB ad inventory increased 120% 3 countries out of the […]

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