Adexchange.com, the automated real-time ad-exchange of Hi-Media Group, today reveals an infographic providing an overview of the Real-Time Bidding ad market in Western Europe. By aggregating data from a recent IDC’s report, the infographic confirms the strong dynamism of the Real-time Bidding (RTB) market.
The IDC’s recent report confirms the strong dynamism of the Real-time Bidding (RTB) market. Here are the key figures of the French RTB ad market: Doubling of RTB spend this year, estimated at $113.5 million, compared to $57 million in 2012. This growth will continue with a forecasted growth rate of 32.6% in 2014. RTB’s market […]
MAGNA GLOBAL in a recent report forecasts robust growth for programmatic buying of digital media inventory. Globally, over the nine key markets (US, UK, Germany, France, The Netherlands, Australia, Japan, China, Spain) surveyed, programmatic buying already represents $12 billion in 2013 and will nearly triple in the next four years to reach $33 billion in […]
The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]
Hi-Media, a European leader in digital audience monetization, today announced an expanded partnership with AppNexus, the industry’s largest independent ad tech company. Through this preferred partnership, Hi-Media will leverage AppNexus’ leading ad serving and exchange technology to provide unequaled digital advertising solutions to publishers in six European markets. With additional resources from both companies, the […]
Online media group Hi-Media, the European leader in monetizing the Internet audience, today announced the launch of the first Ad-eXchange Newsletter in Europe. Following the 2011 launch of its display Ad-eXchange, made up of the top 300 premium websites from each European market, Hi-Media continues its deployment of innovative solutions and now offers all its […]
Online media group Hi-Media, the European leader in the monetization of Internet audiences, and DG, the leading independent provider of integrated digital advertising solutions, announced that the two companies will be partnering to bring the technology and data of Peer39, a product of DG’s advertising platform, to Hi-Media clients, ensuring that marketers can deliver their […]
