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‘Social network ad spend’

HomeSocial network ad spend

Social network ad spending is on the rise around the world. Social network advertising spending will increase by 21% in Western Europe in 2014, according to the latest forecast published by eMarketer. Advertisers in this region will invest $13.7 per user, less than twice as much per user as those in North America ($32.8). According […]

In its report titled “Worldwide Social Network Ad Spending: 2011 Outlook” eMarketer forecasts global advertising spend across social networks will reach $5.97 billion in 2011 which represents a growth of 71.6% compared to 2010. Social network advertising spending will account for 8.7% of total online ad spend in 2011. US will represent the majority of […]

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